1. Feature Overview

Email engagement metrics like opens and clicks help measure campaign performance, and additionally trigger marketing workflows in your organization. However, some of these interactions may be generated by automated systems rather than real recipients. Bot Filtering automatically excludes suspected bot-generated email activities from your campaign reports, ensuring more accurate engagement metrics.

 

2. Why Use Bot Filtering

Certain privacy and security systems automatically scan incoming emails and links. This can result in artificial opens or clicks being recorded. Common sources of such automated activity include Apple Mail Privacy Protection, Mimecast and other corporate email security filters. These automated interactions can inflate open and click rates, trigger workflows unintentionally, skew campaign performance analysis and impact marketing decisions. Bot Filtering helps eliminate this by excluding suspected bot activity from your email campaign reports.

 

3. Prerequisites

This feature is not available by default. Reach out to support@leadsquared.com to get this enabled.

 

4. How It Works

Once Bot Filtering is enabled –

1. Navigate to Marketing>Email Campaign.
2. Click the Actions icon alongside the relevant campaign and select View Report.

A notification will appear at the top of the report – Bot Filtering Enabled: This excludes bot-generated activities, allowing you to generate accurate metrics based on genuine user interactions.

All email performance metrics in the report will automatically exclude suspected bot-generated opens and clicks.

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Any Questions?

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